Edwina is a dynamic People & Culture leader with over 25 years’ HR and commercial leadership experience across professional services, particularly the media, marketing and communications industry. She is recognised for her innovative, results-driven and values-led approach, underpinned by a confident, commercial and pragmatic leadership style.
With extensive experience in high-growth, fast-paced start-up and scale-up environments, Edwina specialises in building people-centred cultures, strategies and processes that drive collaboration, high performance and sustainable business growth. She has established and transformed People functions from the ground up, leading talent acquisition, organisational design, performance and development, remuneration, organisational change, payroll and people strategy.
A trusted advisor to executives and business leaders, Edwina aligns people strategy with commercial objectives to enable performance, unlock potential and drive business outcomes. Ethical and resilient, she is known for her ability to influence, collaborate and communicate with impact, creating inclusive, purpose-led workplaces where people feel valued, empowered and supported to thrive.
